When change becomes a constant, economic growth requires competitive leadership in the global business environment. This course reflects on the different business orientations and shows the relevance of innovation-oriented companies to drive the economy. The course distinguishes between types of entrepreneurial activity and highlights the advantages of innovation-driven entrepreneurship in terms of its potential to be transformative. It shows the importance of experimentation to succeed in dynamic sectors by embracing learning processes and strategies.
During the course, the participants can reflect on the way the company they work on, or aspire to work on, approaches its strategies for success and to experiment with alternative approaches.
The course outline is presented below:
Innovation as a driver of competitive success
The role of experimentation for innovation
Upon successful completion of the course, participants will be able to: